Packaging has become much more than a means of delivering your product. It is now an integral part of the overall customer experience. If the packaging is good then it spreads awareness about your brand and increases loyalty of customers.
Most importantly, packaging is part of marketing initiative for most businesses. Great packaging need not be expensive as many would think, with little bit of creativity and thought, you can design awe-inspiring packaging designs that do not cost much. Here will be provide some interesting and inexpensive packaging design ideas, which will help you develop a unique identity for your brand.
Inexpensive Product Packaging Design Ideas
For an extra five to ten percent of your total production expenditure, you can add printed design for interior of your box. Such customized and personalized interior designs prove to be a cost effective way to create lasting impression in the minds of your users.
Previously hot stamping used to be costly due to the labor intensive process it had. But now, many of the packaging companies are offering foil stamping and helping to reduce the cost. If you are ordering a higher quantity, your expenditure will increase by only ten to fifteen percent of the overall production cost.
This will help you add foil stamping as an additional embellishment and increase value of your product packaging design without increasing your overall cost by a significant amount.
Inserts are known to boost orders, improve customer loyalty, and increase brand awareness. Moreover, inserts do not cost much as well. You can use the design of an existing business card to use as an insert. Similarly, a postcard can be used and a hard written note can help you send a personalized message to customers. Few other things which can be used as an insert include candies, product samples, etc.
Hang tag, as the name suggests hangs from a product. But, before using them you will have to consider whether they would be right for your product. Usually, hang tags are right for durable items, bottles, and clothing products.
However, you will have to put in some amount of effort to physically attach the hang tags to your product and decide about how to attach them, for instance, whether to zip tie them, string, or swift tack.
Apart from looking attractive, they are cheap also. Small in size like a business card, you can get them printed in bulk in different formats, foils, and colors without costing much.
Another cost effective packaging design option, header cards can be stock printed and stapled to the bag that contains your product. The good thing about header cards is that they have good visibility and cost less.
To make the header card look more interesting what you can do is have die cut on the edge so that it can have a better impact over customers.
This kind of inexpensive packaging is ideal for products which are usually durable and customers are ok if their product remains exposed to the elements. If you are able to zip tie or directly attach the product with the backer cards then such cards will be right option for you.
Commonly these backer cards can be seen for dog toys wherein backer card is stapled or toggle tied with the toy. You can further reduce the cost by printing four colors on the front and one color on the backside.
These backer cards are an ideal solution for prints of low quantity and help in improving sales since customers can actually hold the product without the need to remove it from its packaging.
The positive thing about labels as product packaging design is that they are quite inexpensive means of packaging that most businesses can use with relative ease and gives the product its final look. You can use a simple colored box, add the label and it will become something unique.
If the label is encapsulating the product then it will show that it is an unused product since customers have to tear the label before they can use the label. Apart from using the labels on boxes, you can use them on plastic containers, bags, tin containers, jars, etc, which makes them a versatile as well as cost effective packaging medium to use.
Moreover, labels are also available with low tack adhesives so that you can use them with clothing as a means of temporary packaging. Thus, the applications are varied for labels and you can utilize different printing techniques such as foil stamping to make the labels look a lot more interesting.
These packaging tips will give you an idea of options available for you to perk up the design of your package without burning a hole in your pocket. However, you will have to consider durability they would have apart from the looks they would be able to achieve. You need to ensure that the package is not received by the customer looking completely trashed.
Thus, it will be important to test a certain package design to be sure that it will work. The best thing to do will be to send ten packages to people in your friend circle. After they receive the package, get their feedback to know how they arrived at their end.
As we can see, there are different custom product packaging design options that you can utilize for your product. The most important thing about these packaging options offered by food packaging companies in Toronto is that they make your product look attractive and at the same time are quite inexpensive to implement.
If you are looking for more inexpensive packaging design ideas then give us a call and our seasoned designers will be more than happy to share insights into how you can make your product packaging design more interesting and attractive, but for a lesser cost. Just give us a call on our customer support number and our experts will help you out in every way possible.
Author Bio: Marinos is the founder at MGS Marketing.Print.Graphics, a creative marketing & printing company in Toronto, offering branding, web design and product packaging services. His skill set and experience in the print and graphics industry stem 15+ years and his greatest expertise revolves in the worlds of interactive design.