With social media involved in every aspect of our lives, video is a must for any business. If you haven’t heard by now, video is taking the social and digital world by storm, and everyone is fighting for their spot in the limelight.
No one has captured this live and video audience as well as house flippers. In the past few years, house flipping has become a household name. From magazines, t.v. shows, and even retail store lines, house flipping captured the world by storm.
House flippers capture the true nature of going live and using video in business. House flippers can urn the mundane into something worth watching.
How to go live is a challenge, but those that do, see huge rewards, with an engaged and invested audience. Need your customers to tune in?
Here is how house flippers turned a boring real estate service into a must-see live event.
Know Your Type Of Live Content
Facebook Live is a great way to connect and re-engage your audience like ever before. Before you whip out your phone, you have to know the nitty-gritty of how to do it. Hubspot’s step by step for going live is a must-read!
House flippers who plan their content find it easy to post and keep their content engaging and fresh. By having a plan before you go live, you can ensure a smoother live process. House flippers use content calendars, or even daily checklist to make sure they are posting several times a day, and when their audiences are looking.
Successful house flippers plan their daily content to cover these topics:
- Personal Post – Anything from gym selfies, pet pics, and family life updates. This helps see the person behind the screen. Behind the scenes make great live content, and many even post live from their car or in a flip!
- Engaging Post – Engage your audience by asking their opinion on food, trends or industry-related questions. This is a way to have fun with your audience and boost engagement.
- Business Post. When you share a blog, have a new product. The more serious side of your business and why they should do business with you.
These types of posts make it easy for you to build your audience, get more followers and even drive your sales. Don’t be afraid to try new things too, you may find your audience loves pics of lunches or dogs, but make sure you can tie it back to your business.
Schedule and Announce Your Live!
With a regular schedule, you can plan what kind of live video you want to do, and keep consistent.
Viewers are more likely to tune in if they know when you will go live, so announce it. House flippers make sure to have a large audience by announcing when they will go live, and even asking to see what questions their audience wants to know. You can even combine the post styles to announce when you’re going live!
For businesses, going live from your facebook page is a great way to get the attention of your audience. But some find the personal profile can get more attention as well, depending on how the live is handled. If you are working with an influencer, make sure to tag the people featured in the live video to gain an even larger audience.
It might take a few tries to get your live right, and planning for it ahead of time is necessary to get the most out of it. Weekly lives are a great way to get in the swing of things and make it easier to plan your content.
Behind The Scenes
“Going live is a way of inviting people to have a sneak peek of your business. House flippers know that perfect is boring to watch. Many find that the process is more interesting, and want to see what goes wrong and how to fix it. People want to see how the flip happens more than before and afters. “ Loren Howard, Prime Plus Mortgages Hard Money Loans.
People buy from people, not companies, so behind the scenes lives is a great way to personify your brand.
Behind the scenes is the true house flipping secret for going live. From construction projects to open houses, flippers have found a way to invite their audience to see the process with them. This is easy for most businesses to use as well if it is a bakery showing how cakes or decorated or how shoes are made is a great sneak peek.
Other ways to show behind the scenes action is:
- Feature Employees
- Product launches
- Behind the scenes of photoshoots
- Quick updates about projects
- And more!
These behind the scenes looks to make it easy for people to imagine themselves as a part of your team and makes it easier to sell from you.
The magic of behind the scenes is that they are easy to make, and can be short and sweet. A quick walkaround of an office can actually be a fun way to show how your team works together and see what a daily operation looks like.
Going live and using video can be a fun way to engage your audience. By using these 3 tips house flippers have found a way to build an audience and line up clients. Set your business up for success by doing the following.
- Type Of Live Content: Whether personal, professional or something in between, variation keeps live content fun and exciting. Know what type of content works best for your business, and try new things!
- Schedule and Announce Your Live: Build excitement for you live by setting weekly, or daily times you will go live. You can have your audience suggest topics to talk about or games to play while live!
- Behind The Scenes: Behind the scenes are a must-have for any company. Give your clients, and audience a sneak peek into your daily lie or business with this live.
Have you ever used Facebook Live?
About the Author: Catherine Way graduated from Michigan State University with her Bachelor’s of Advertising, with a specialization in Graphic Design. She is a content marketer for business, mortgage, and real estate industries. She has written real estate articles for Silver Doctors, The Paper Source, Active Rain, and Progressing Income. She enjoys finding new creative outlets through writing, designing, dancing, modeling and more. She currently writes and reports for Prime Plus Mortgages-Hard Money Lenders