Catalogs are necessary for any business that wants to improve marketing and outreach efforts. Catalogs assist you and your team in demonstrating all the products and services you offer.
Your audience deserves a well-designed catalog that they flip through at their leisure. However, while having a catalog that is a mix of content, product, and pricing is undeniably important, the cost of printing has gone up exponentially. This is where digital catalogs come into play.
Digital product catalogs will resolve a host of problems for your business. They are less expensive than printing and distributing paper catalogs and they are more convenient for your customers because they can easily access digital catalogs anytime, anywhere, through smartphones, tablets, or computers.
Digital catalogs are a great fit for suppliers that lack the resources to create an engaging print catalog but want to show off their products and reach a larger audience. In this article, we will discuss how digital product catalogs can help you increase your business potential online.
Why should you make a digital product catalog for your business?
Over the past few years, online catalogs have been replacing print catalogs because of the convenience. As digital catalogs have become more popular, businesses have risen to the challenge and moved more content online.
There are many benefits to having a digital product catalog, with the first being saving on costs. Other benefits of digital catalogs include extended reach, unlimited amount of potential to gain customers, showcase your products in a beautiful and interactive way, increase sales and ROI, and make instant real-time edits and changes to products, pricing, and information.
While you may be more familiar with the process of printed catalogs and that format helped you to reach many customers, digital catalogs improve your customer reach. Paper catalogs limit your business potential, as they can only be delivered to a certain number of customers.
This is in part because of high printing costs, mailing addresses, and print batch requirements. Due to printing in batches, you most likely will be choosy about who receives your printed content. This is how you are limiting the scope of your outreach, as you may miss potential customers due to limited paper catalog printing.
Printed catalogs are also more of a one-way street in terms of communication. Customers open and browse through them, skim the content, find a few interesting products, then toss the catalog in the trash or in a forgotten junk drawer. You have no way of knowing what your consumers are interested in and how they interacted with your catalog.
With digital catalogs, not only can you more easily promote them, create them at a lower price point, and connect to a wider audience, but you can also track the interactions your customers have with your content through analytics data.
Since you are able to easily share the digital catalog content at the click of a button, you expand your reach and meet many more potential customers. You will have more room in your marketing budget for other efforts and projects.
If you have to make any edits or changes to the catalog after you’ve sent it out, you can easily do that with the online catalog software and make those adjustments in real-time or you can easily resend the updated link. You can also share the content via social media or in newsletters or as part of your email signature.
Undoubtedly, digital catalogs are a strong contender in your marketing strategy. Showcasing your products in a digital product catalog will increase your business potential online, promote your products in an inexpensive way, and expand your reach. This, in turn, will generate more leads and sales for your business.