Long-tail Keywords have become an essential component of any SEO plan. When it comes to making an SEO strategy, any SEO Specialist will map out the URL to have SEO for long tail keywords. Long-tail Keywords define the topics and webpage. This article will help you understand the value and execution of Long tail keywords.
Getting ranked on Google’s first page is not an easy task, particularly when you have a competition with top names such as Forbes, Inc, Entrepreneur, etc.
For instance, if you want to rank for “Email Marketing.” What will appear when you type this keyword?
On Google’s first result, email service providers like MailChimp, OptinMonster, etc will appear. Even Though, if you have written a comprehensive blog on email marketing, visitors will hardly find you in the massive online world.
Secondly, the drawback of the short tail keyword is that if you type “online business” in the keyword planner, outcomes will show you that it’s a highly competitive keyword. So it will be nearly impossible for you to rank on Google with this keyword. Chances are top businesses are already ranking on the first page of Google with this keyword.
Therefore, you will not get an opportunity to win the competition.
So the question arises what you can do to rank on search engines?
This article will help you give you 11 Reasons to use long-tail keywords to rank.
Long-tail keywords are scarcely competitive
As stated prior, long-tail keywords cover most of the searches in the digital world.
The great thing regarding the long-tail keywords is that they are scarcely competitive, and you can quickly exceed your contenders with these keywords.
For example, you have composed a blog on “How to start a blog.” If you explore this keyword on Google keyword planner, you will get to know that this keyword attracts around 60,000 internet users per month and is less competitive.
Visitors will likely explore “How to start a blog” if they are searching for a blogging guide instead of just seeking a “blog.” This is because searching “blog” will display the best website builders like WordPress, Blogger, Wix, etc and you will not get a possibility to exceed them.
Consequently using long-tail keywords can have the top hand over other contenders.
Long-tail keywords help get the better conversion rate
To get better conversion rates, long-tail keywords are the ultimate power.
One of the studies suggests that long-tail keywords get a normal conversion rate of 36%.
Hence, there are millions of websites available today on the internet world. You can’t take the chance of getting neglected in the crowd.
So, utilising long-tail keywords help you to boost conversion rate quicker than in the case of short keywords.
Long-tail keywords can help you rank better
Inserting long-tail keywords on your blog act as an advantage for your website. Users mostly type long-tail keywords in order to find a specific answer to a query. If you have specifically employed the very keyword as sought by the user, your blog will have a great possibility of showing up on Google’s first page if correctly optimized.
Long-tail keywords help short keywords to Get Ranked As Well
Long-tail keywords encourage you to rank for that specific keyword and assist in ranking for short keywords as well.
For instance, if you have typed“How to start an online business” as a long-tail keyword, your blog is not only going to rank for this precise keyword but also short keywords like “online business.”
When an internet user searches “online business” on Google or other search engines, the likelihood of your article showing up on Google’s first page will be significantly higher.
Long-tail keywords optimize your website for search engines
Long-tail keywords optimize your website for search engines like Google and Bing. As we mentioned briefly, long-tail keywords have great conversion rates.
If you are inserting long-tail keywords in your title tags, meta description, subheadings, etc; then your blog gets well optimized for search engines to read your content properly.
Long-tail keywords help Google to understand your content
If you’re inserting the keyword “SEO” in the article, Google will know that your blog is related to SEO. If your content doesn’t serve its purpose, your content will start showing up in every search result, which contains this keyword.
You may think that this is helpful for your blog, but we regret to apprise you, it is not a good idea.
As we discussed earlier, it is a pretty highly competitive keyword. Therefore, you won’t get an opportunity to earn a top spot on Google’s first or even second page. For your better knowledge, a study suggests that only the first 5 results showing up on Google’s first page have a high likelihood of getting clicked.
Thus in short, if you put long-tail keywords like “How to start an online business,” then Google will have a fair knowledge that your content is for those who need to understand how to start an online business.
Long-tail keywords attract most of the traffic
Well, we have proved that long-tail keywords help you in boosting conversion and higher rankings on Google, so it’s apparent that your blog will attract organic traffic.
If you want to experience this, just head to your Google Analytics report. You will notice that most of the organic traffic you are seeing is through long-tail keywords, which confirms the point that long-tail keywords are the most useful tactic to attract potential traffic.
Long-tail keywords give worth to your content
Long-tail keywords take your article higher on Google search rankings, it certainly gives worth to your content.
This is what Google is continually searching for!
They always are inclined to give the most beneficial results to their visitors. Hence, if you are putting long-tail keywords, it gives worth to your content and therefore a more reliable ranking on Google.
Users usually type long-tail keywords on Google
One of the studies suggests that more than 70% of searches are performed using long-tail keywords.
Google is always ensuring to give the best user experience to its users, and that’s why they appreciate those contents, which are beneficial. Users may not seek one keyword like “Blog,” but they will explore how to write an effective blog.
So, employing long-tail keywords gives an edge to you.
Long-tail keywords are compatible with voice searches
When people do a voice search they use apps like Siri, Google Assistant, and Alexa. They usually speak a longer phrase when they perform a voice search.
Suppose, if you are looking for cafes, what will you question – “Which are the best nearby cafes” or “cafes”?
The first one looks better and clearer. Therefore, it is better to use long-tail keywords.
Long-tail keywords can help create new content
If you write an article twice or thrice a week, it can be a daunting chore to compose unique and quality content every time.
If you are using short keywords like “Online business,” you cannot reproduce the same content over and over again for the same keyword. Rather, if you concentrate on using long-tail keywords, you can compose “How to Start Online Business”,
Therefore, it can be a comprehensive approach to compose SEO friendly content.