As a realtor, you are always aiming at increasing sales and expanding your markets. To achieve your goals, you need to invest in new and unique marketing strategies to generate incredible results.
Remember, real estate is a very competitive industry. You will be competing with other realtors and upcoming tech companies in this market.
Moreover, you have to manipulate sellers, inspectors, buyers, lenders, and other parties involved in the realty industry. There are plenty of real estate marketing tools that can help you stand out in this evolving industry.
Here are great platforms that you can use to save time, increase productivity, streamline workflow, and increase your clientele base.
1. Zillow Premier Agent App
Gone are days when buyers would drive around, searching for a good neighborhood or their dream home. They are now using the internet. That is why you should consider Zillow Premier Agent App.
It is an effective platform for realtors, and you can use it to keep your consumers informed. Zillow makes it easier for realtors to share data, inspire and create awareness about the available houses or properties on sale.
In the modern business world, publicity is vital if you want to draw high qualified leads to your sphere, and Zillow grants you this ability. You can use their website to advertise your realtor business.
Moreover, as a premier agent, you will have an app that makes it easier to manage your contacts and profile using your mobile phone. Through the Zillow Premier Agent App, you can advertise your upcoming projects.
2. Wise Pelican
Wise Pelican is an excellent platform used by realtors. As a real estate mailing service, Wise Pelican offers integrated and incredible marketing tools, which are always available on their website. The tools include postcards, mailing list builder, and real estate postcard templates.
Using this tool, you can access the mailbox of multiple people residing in your coverage area. Postcards are still a viable tool in the real estate industry, even with new digital marketing and social media advancements. You can use them to earn more listings in your target marketplace.
If you want to relay any message to a specific audience, this will make an ideal tool. You can use it to inform your target market of particular details like coming soon projects, listed properties, or any message you have. However, for better results, ensure you remain consistent in using postcards.
• Mailing List Builder
It is a perfect tool that allows you to create custom mailing lists. You key in your listings, choose coverage location, and your preferred number of addresses. A Mailing List Builder will compile the list for you and store it on your account for future use.
However, there is a cost for each address collected, which is payable once. Thus, you will not be charged for reusing the addresses you’ve already paid for. To create a more direct and precise listing, you should use the list builders map & polygon tool. Mailing list builder is a great tool to create a mailing list if you don’t have any.
• Real Estate Postcard Templates
These templates are free of charge. You can use them to display property photos. You can upload images, add any informative details, and share it with your target audience.
Wise Pelican is affordable and an excellent platform for realtors to mail postcards to their potential clients.
Email is a powerful marketing medium for real estate marketers. Using it allows you to share newsletters, advice, and informative details with your audience. However, this will not be more effective and easier without MailChimp.
MailChimp is a platform that can be used by real estate agents to interact with their audience consistently. You don’t have to be tech-savvy to use MailChimp. It is a user-friendly platform with lots of incredible features to enhance your email marketing experience.
By using email marketing, you get to connect to potential clients and build a strong brand. If your email subscribers are less than 2000, maximize on MailChimp to grow and develop your business for free. Besides, this platform provides detailed analytics to gauge your ROI accurately.
YouTube is the best video marketing platform for realtors. You can use it to reach out to your specific target market. However, for great results, you must have a marketing plan and extensive knowledge of YouTube. That way, you can optimize and take advantage of this platform.
YouTube gives you the opportunity to build a strong online reputation and improve search rankings. You can also make known your professional perspective through your YouTube channel. Use this platform to share a video of all your projects and fully display your properties. It will earn you great business deals.
Lead generation is essential for a realtor, but your marketing may become ineffective if not well managed and nurtured. LionDesk gives you the opportunity to generate, manage, and nurture leads under a single platform. This customer relationship management (CRM) platform for realtors has all the tools you need to build a successful marketing campaign.
LionDesk allows you to organize your leads together for easier access, regardless of your location. By using this platform, you can track emails, customer details, calls made, texts, and any relevant information related to your real estate business transactions.
It also allows the auto-import of leads from a third-party platform. You can as well set reminders for a specific client and automate communication using LionDesk. Moreover, it is considered an incredibly powerful tool for lead nurturing in email marketing.
Facebook’s demographic representation is broad, which explains why many real estate agents rely on this platform for their marketing. Moreover, Facebook has excellent features for realtors.
You can use the platform to interact with your customers, share up-to-date content and listings, schedule appointments, and get reviews under one platform.
Using Facebook will give you a chance to meet all your followers’ individual needs at a reduced cost. You can broadcast your products and services through this platform to increase your market reach.
Moreover, it is an incredible tool for you to connect with your audience. Maximizing it will help you reach your targeted demographics and potential customers directly.
These marketing platforms can influence the success of your real estate business. Ensure you nurture strong connections and a good relationship with your target market. It is imperative to maximize the right marketing tools to expand your brand reach and make your real estate business successful.