Whether you are aware of it or not, you have a personal brand. Let’s see you Google yourself; what results do you get? The top results are the first impression that people will have of you.
And it’s obvious, this first impression has to be a good one. The information that you share across LinkedIn, Facebook, and other social media channels plays a key role in your personal branding.
With that said, what exactly is personal branding? And why is it so important? Let’s find out here.
What is personal branding?
Technically speaking, personal branding is the practice of marketing and promoting people and their careers as a brand.
Personal branding ensures that there is a consistent reputation and impression of an individual person or group across the web.
When you are working on personal branding, you want your followers to see your skills, experience, and personality. You are telling the people your story and building an online reputation.
Let’s check out why personal branding is so important in today’s world and why are more and more people attracted to it.
Benefits of personal branding
Here are some of the benefits of personal branding that will convince you to start doing it:
We tend to pay more for strong and popular brands. We pay twice the amount at Starbucks for the same coffee that we get at the café down the street. Don’t we?
Similarly, strong brands earn more for the differentiated value they offer to their customers.
When you start working on personal branding, you are, by default, more accessible and more visible to your potential customers. People can easily find you on the web and interact with you through your social channels.
However, just be careful what you are sharing with your online audience while respecting your own boundaries.
When you are branding yourself, it is important that people start recognizing you for something special. Identify your best characteristics so that you know what you are building your personal brand on.
The ultimate goal of personal branding is to leave a legacy that your target audience will remember.
With personal branding, you are explaining to your target audience the ‘why’ factor behind your brand. It explains why you are doing what you do. This makes people more comfortable with you while building their trust in you.
When people know the source of your career energy, they feel better while engaging with you.
- It leads to opportunities
With personal branding, you get opportunities such as job interviews, internships, speaking engagements, networking opportunities, promotions, partnerships, and more.
It will help you reach both your personal and professional goals while leading to advancements in your career.
One good and effective place to start your personal branding is social media. You can always take professional such as through Taurus Marketing help to meet your personal branding goals if you are not able to meet them by yourself.