The digital world is among us, everyone is connected, and traditional technologies are being overpassed like an evolutionary process.
You can see it in practice, when there is no longer the same number of flyers, advertisements, or other types of printed posters, as before.
Even if both ways have a similar purpose, the crafting process is completely different which can create distinct results.
However, be it digital or physical, there’s no denying that it is an art that can create amazing products, with great marketing efficient. For that kind of quality, be sure to visit Cartazes.
In this following article, we will show you what are the differences between these methods and what is the best one to go for, while explaining the overall result from each path.
One of the main differences between printed and digital posters is the resolution and how it affects the reproduction of colour in each type of poster. So, to clarify the main differences, we choose to bring you the DPI and PPI discussion.
DPI, or dots per inch, is the resolution used in any form of the physical print. The DPI works when the printer reproduces any visual content, printing tiny dots per inch, which affects the amount of detail and the overall quality of the design.
DPI is referencing the numbers of dots printed in one inch of an image. It uses a configuration of colour models called CMYK (cyan, magenta, yellow, and key/black) to create any desirable colour, which ends up following the printer pattern.
PPI, or pixels per inch, is the resolution used in any digital form. It works using a fixed number of pixels that a screen can work with, along with the density of pixels from a digital image or any visual content. Basically, it’s the number of pixels on any displayed screen, per inch.
The colour configuration used in PPI is based on the RGB (red, green and blue) model.
The reason RGB is used in every digital screen (and not CMYK) is because, inside the pixels, there are little light elements in red, green and blue light that cannot be seen by the human eye, but when blended together, in different quantities, they reproduce any colour, digitally.
As the print side goes, studies have shown how humans tend to remember more physical materials than any digital product, mainly because printed posters can activate certain emotions, suggesting a better understanding of any advertisement.
Besides that, by associating emotion, they can also improve the memory and the time it remains in our brain. Not only that, but printed materials can involve more than one sense, as the vision can along with the touch.
In contrast, digital forms only trigger the vision. That’s why printed posters are more suitable for marketing tools like branding, advertisement, merchandise and packaging, which usually needs not only the vision but some level of details who can bring attention.
On the other side, digital posters bring all the newest innovations that this world has brought us, like instantaneous access, where other types of posters demand some time to print and place them.
Besides that, digital posters break distance problems, for example, if you put any physical poster in a certain place, it will be restricted to that location, and in a digital environment any content will be free from distances and won’t have borders to limit it.
That’s why digital posters are recommended for people who work inside of a network environment. Not only that, but the digital form is much more available in the market and has an overall better value to it.
The reason for that is because a printed poster requires an expensive printer, paper, ink tanks, and a whole different and longer process.
As you can see, both methods have proper ways of creating great visual content. But, if you intend to use them, the best way of doing it is by going with the right combination of both media, allowing the best communication with consumers in general, and adapting the best way for your case so you can maximize your objective. I hope you enjoyed the reading!