If you haven’t incorporated SEO in your digital marketing efforts, you are missing out on a lot. Reports show that 87% of shoppers search for products online before making a purchase decision.
This shows how critical ranking well in the search engine is to increasing traffic to your site. If everything is in order, a significant percentage of the visitors will convert into buyers. But what is the role of SEO optimization tools in digital marketing?
Prioritizing search engine optimization grants you the power to do whatever you can to make your website appear among the top search engine results. In return, it increases visibility to the online buyers, thus increasing traffic and conversions.
SEO has undoubtedly become the center of digital marketing. If used appropriately, it boosts the efficiency of other marketing tools. Read on for insights into choosing the best SEO strategy for your business.
What Is SEO?
Abbreviated as SEO, search engine optimization is the process of improving your site to make it attractive to the search engine algorithms.
Search engines such as Google consider various aspects to determine if your site offers the intended value and whether it fits to be among the top results on the search engine.
You, therefore, should invest in boosting your website functionality by ensuring it features all the elements that differentiate it from competitors.
Some critical aspects to cover for better Google ranking include:
- Title tags
- Images and videos
- Internal and external links
- Page loading speed
- Website navigability
The goal is to offer visitors the value they are looking for from your website. And with the mentioned components, there is no doubt that your website will be efficient, authoritative, and user friendly.
Be sure to hire SEO services Atlanta providers and let them do what they do best— to optimize your website for better ranking.
The Role of SEO in Digital Marketing
Website optimization plays a critical role in digital marketing. Below, we show you how it happens.
Increased Website Visibility
Marketing is all about creating awareness. You want your targets to know that your brand exists and to give them reasons to choose you over competitors. There is no better way to create awareness than search engine optimization.
If your site ranks near the top on Google and other engines, consumers will find you when looking for a product or service that you offer. They are likely to trust your website, thus increasing traffic. Therefore, SEO improves site visibility and brand awareness.
Your digital marketing efforts are futile if you don’t make a sale out of it.
SEO helps to increase sales via inbound leads. Consumers are already searching for the product or service that you offer. This means they come looking and not the other way around, where you chase after buyers.
You only have to do little work to close sales, unlike outbound marketing, which requires you to send emails and make phone calls.
Better User Experience
Tips to optimize your website include generating quality content, improving website speed, and boosting the site’s overall usability.
In return, this creates a positive user experience. When you improve website responsiveness or make it mobile-friendly, you are creating an accommodating space for everyone.
This will significantly reduce the bounce rate, and you will register an increase in time spent by visitors on your site. Consumers expect your site page to load within two to three seconds. Otherwise, you will experience a high bounce rate and reduced conversion.
How SEO Optimization Tools Improve Your Site
Now you understand the importance of SEO and what to do to optimize your site. Check out these tools and how they can help to optimize SEO.
SEMrush is primarily designed to help you evaluate competitors’ metrics. It is a keyword research tool that allows you to assess the performance of different website pages and how you rank against competitors. You can conduct link building to determine the impact of backlinks.
Moreover, the SEO tool offers you a summary of your competition’s SEO strategies and the kind of keywords they have targeted.
Ontolo provides you with a platform to find SEO and marketing opportunities. You can also use it to check out backlinks.
One aspect that makes Ontolo stand out among other automation tools is that it gives you access to other SEO elements beyond keyword research. You want to make your site authoritative, but the challenge comes in finding reliable backlinks.
Ontolo makes it easier to locate those links from over 80 sources.
Google Adwords Keyword Planner
Finding the right keywords to reach your target audience is the key to increasing visibility. The Google Adwords Keyword Planner gives you access to limitless keywords to suit your niche.
Even better, the tool filters out keywords according to search volume and cost per click. With this, you can select the keywords that suit your estimates.
Varvy SEO Tool
This is a must-have tool as it allows you to view if your site is following all the SEO guidelines.
You may have everything figured out, from engaging content to quality videos and images. But you could be missing out on some SEO guidelines. This will harm your chances of ranking well on the search engine.
Varvy SEO Tool comes in to give you quick reports on SEO guidelines and how to fix them.
Yoast SEO is your go-to automation tool for WordPress websites. The tool features a full spectrum of SEO requirements. With Yoast SEO, you can carry out readability checks to avoid content duplications.
Moreover, you can count on the tool for keyword optimization and page reviews. You can pay for the upgraded version to get content assistance, where the link gives you linking suggestions as you create content.
Boost Your Digital Marketing Effort With the Right SEO Strategy
SEO is the key to improving website credibility and trustworthiness. It boosts brand awareness, thus increasing traffic and sales. However, it would help if you had an effective SEO strategy to enjoy the highlighted benefits.
Incorporating SEO optimization tools is critical to meeting all the SEO guidelines and facilitating your digital marketing efforts. Check out the above tools and how each can help improve your site for better ranking, hence visibility.
Keep scrolling through our site for more helpful guides and tips.