The exploding popularity of explainer videos in the marketing industry.
Nowadays, people are hardwired to narrative. Well, humans are intrinsically visual beings. And it is then proven that the simplest means of attracting a viewer’s attention is through the use of video productions. Videos have the power to humanize brands which make this tool an amazing tactic to use in your marketing campaigns. The combination of both audio and visual stimulation in videos make them more appealing and motivating to viewers. They entertain and educate.
Videos Are Taking Over The Digital World
Over the recent years, videos became one of the most influential marketing tools across multiple platforms. Statistics show that a huge percent of the total number of shoppers purchase a product after viewing a video ad. According to the resource study, 48 billion online content videos are being watched by 187 million people in the US alone. And a huge amount of time approximately 22 hours a day are spent by average Americans in this kind of undertaking. It has become a customary way of shopping that before you purchase a product, you have to watch a video as a form of effective research. And it is effective indeed as 45.9% of US online shoppers agreed on that.
Using Video In Your Marketing
When you have finally decided to choose to use video for business, it will help draw in visitors and keep them in your site longer, reduce bounce rate and increase search ranking. Because people rely too much on videos, retailers use it as an advantage. Because of that, 73% of online retailers used video on product pages to sell. 74% of the top 50 retailers are using product videos, 40% are using category videos while the 38% are using other types of informational videos. Undoubtedly, videos must be the newest additions to your promotion toolbox. They are unarguably powerful marketing tools that must include in any business’s marketing arsenal. They help increase brand awareness, gain more leads and boost conversion rate.
II. What is an Explainer Video?
An explainer video is a short animation video. Its main purpose is to explain an idea in a short but very comprehensive way. It simplifies complicated messages and relays to people for easier understanding. Viewers find this type of video more compelling and engaging because it does not bore them. Video explainers use concise language because it is more attractive and appealing to audiences. They easily catch a person’s attention for viewing. Those are just some of the many reasons why an explainer video is undeniably popular.
An In-Depth Knowledge
An explainer video is not an ordinary video. It is a visual communication tool that opens wider opportunities when it comes to sending messages globally. The world is growing more complex. People continue to search for simpler things that would make them feel life is still simple to live. Therefore, explainer videos are modern communication tools that bridge the gap between complexity and simplicity of understanding each other’s ideas and visions. At this very present time, it is safe to say that the modern world has these explainer videos that transform people’s way of explaining and receiving messages in a more rational way.
A Higher Level of Explanation
CHARACTERS: Explainer videos use animation of a person or people. Because of that, the audience can easily relate to what the message is all about as they are able to put themselves into the situation. Explainer videos use animated characters which are truly fun to watch. According to psychologists, when a person watches animated or cartoon characters, they go back to their younger days. It’s a positive feeling that encourages a person to watch the video.
EMOTION: When people watch explainer videos, they feel happy and at ease. They are not bored because most of the explainer videos are humorous and funny to watch. It makes the relationship more than a ‘video-to-viewer’ bond. There is an instant connection that helps an individual think critically which will eventually lead to the solution of a problem. When a video brings a smile to its audience’s face, it makes more sense for viewers to believe what the video is trying to say.
LENGTH: Explainer videos are short but very straightforward. It can be a minute or less than a minute video but the content is rich with information that is enough to relay a message clearly. It will not bore its audience instead it will attract more people to watch because it is a short informative piece of visual and audio communication tool.
QUALITY: Compared to branded videos, an explainer video does not have complicated technicalities which is easier to produce under quality videography. You can label an explainer video as a simple communication tool because it can easily deliver a message that people easily understands as well.
COLOR: Explainer videos can easily highlight a brand by using vibrant and quality colors that can surely catch a person’s attention. An explainer video can give a brand the look and feel identity which is a plus compared to a whiteboard video that uses white and black color most of the time.
What you have read above already gave you the idea and proper insight regarding this amazing video style.
III. Why are Animated Explainer Videos a Good Investment?
Why do you need an explainer video?
There are so many reasons why your business needs an animated explainer video.
- It will make your brand stand out in the competition.
- It possesses the quality of keeping your viewers engaged.
- These best-animated videos convert complex messages in a simplified way that people easily understands.
- An explainer video can instantly increase your sales and conversion rates.
- An animation explainer video increase understanding of people for the product or service by 74%.
The benefits of an explainer video to your marketing promotional toolbox.
- They can create an explainer video with an amazing and effective brand storytelling.
- They can boost up your brand story. The aim is to bring a thrill to the audience, influencing them to buy your product or service.
- Offering their services in high in quality at a very affordable price.
- Experience and have produced hundreds of explainer video examples for many companies.
- Offering their clients with unlimited revisions to reach 100% customer satisfaction.
- Only the best scriptwriters will be writing the video script.
- There will be a diverse list of professional voice artist and you are free to choose.
- Perfect sound effects will be provided.
- A company that has a dedicated team to consequently answer all your questions and concerns.
IV. Creating a high-quality explainer video.
At its core, an explainer video is exactly what it says it is: A video that is created expressly to explain something – normally a product, service, or brand. Nowadays explainer videos are immensely popular, especially as short animated videos.
The current popularity of explainer videos can be traced back to 2009. It is when Common Craft created an animated explainer video for a startup called Dropbox, and the rest is history. Because of how impressively explainer videos can engage viewers, they have become a fixture for marketers and brands.
Of course, explainer isn’t just magically engaging but rather it is their qualities that make
them able to hook viewers and keep them interested. That is what you need to double
down on if you want to make your explainer videos more engaging:
‘6 Ways to Make Explainer Videos More Engaging’
1. Script it to be short and concise.
Part of what makes explainer videos engaging is the fact that they are designed to be short and concise. You should make sure that is the case. That starts by writing a script that is short and concise so that you can plan it out and make every word count.
As a rule of thumb, it will take you about 1 minute to read 140 words from a script. That should let you estimate how long your video will be based on your script if you allow for scenes that aren’t narrated as well of course.
2. Tailor the video to your audience.
It is with that you put yourself in the shoes of the viewers that are eventually going to watch your video when you plan it out. If possible, you should do as much research as you can to learn more about them, including their age, gender, education background, interests, and more.
Knowing more about your audience will help you to tailor the video to them, both regarding its style and tone as well as its content. To be honest, it will help you make a lot of other decisions regarding your video easier as well.
3. Focus on the problem and solution, not the brand or product.
The most successful formula for explainer videos is to structure it around a problem and then explain how the product, service or brand can address that problem. The focus should always be on the problem and solution, and everything else should be framed in that context.
In short, you should let viewers know how the product, service or brand and its features or capabilities can help them and the benefits it will provide.
4. Don’t beat around the bush.
Many videos lose viewers after the first few seconds and to avoid that you shouldn’t beat around the bush and must get straight to the point. If you’re using the problem and solution formula, kick off your video by outlining the problem immediately and then let viewers know you can help them solve it.
On average you’ll only have between 8 to 10 seconds to hook viewers and convince them to keep watching, so be sure to use each one of them wisely.
5. Find the right voice.
The narration of explainer videos is more important than you might think, as it will influence the tone. It goes without saying that the narration should be crisp, clear, and easy to understand but the good narration is more than just that.
The most engaging explainer videos are invariably those with a narration that has personality. Hiring a professional voice actor can help, but at the end of the day, it is all about finding a voice that you feel will be able to connect with your target audience.
6. Throw out the rulebook.
Remember that at the end of the day there are no hard and fast rules regarding explainer videos. So don’t be afraid to throw out the rulebook if you feel you have a good idea that your viewers will find engaging.
For example, strictly speaking, explainer videos don’t have to be an animation. But the whimsical nature of animation does help. Still, if you feel screen recording would be a better way to deliver the message and engage viewers, you can use a software like Movavi Screen Capture Studio and try it out.
Quality Over Quantity
Each of the tips listed above should help you to start coming up with more engaging explainer videos. But at the end of the day, there’s no telling how well they’ll do until you get them in front of viewers. That is why before you go live you may want to screen your video to a selection of people in your target audience. Then you get feedback so you can make changes before publishing the video.
Even after you have published your video and it is out there in the wild, you should track its performance and analyze the data. The insights that you’re able to get by doing so will help you to learn how to more effectively engage your target audience in the future. It may even provide you with ways that you can tweak your explainer video and improve it.
V. Explainer video for a fast and easy conversion.
You don’t need a marketing degree to realize how useful videos are when it comes to conversion. However, there are elements of a video production that you need to understand. Familiarizing them can help you maximize its advantages for maximum gain. Statistics also show that explainer videos are one of the most effective tools in converting leads to actual sales because they can easily encourage viewers to believe in what the video is trying to imply. Explainer videos compared to other types of videos are more encouraging as they have a more professional look.
How to maximize ROI with your new animated explainer video?
First, videos are big investments. In fact, an explainer video will probably cost around three to five thousand dollars depending on the duration of the video. Even more so for video productions, which will maybe set you back hundreds of thousands of dollars. This is totally normal because it’s worth it. The reason why it’s worth it is highly effective is because of the compelling call to action, catchy stories that relate to the customer and an easy to watch videos.
Which attracts the leads in a convenient way and turns them into customers. So like I said, it’s definitely worth investing in no matter the price. One way to know if video marketing really works is if your ROI or return on investments are now reachable. Simply put, the amount you have invested has returned even beyond the original price. All because you have incorporated a video in your website or brand. And this is measurable in real-time, as well as in stats.
‘Top Qualities Of A High-Quality Product Animation Video’
Before you finally decide on creating your own video, here are some helpful information for you. This will guide you in having the best product animation video that converts.
- Good Script
The script is the soul of the video. It is the foundation of an effective video production because it is where the story is being crafted. Even if you’ve got a lot to say about your product, keep the script briefly written. But make sure that all the important details are there.
- Clear Message
Message clarity is one of the key factors that will help you create a strong brand. Because if your audiences deeply understand your business story, it will bring a positive impact in their lives. Deliver your message in a way that your type of customers will be able to comprehend. Many business owners struggle to come up with really strong messaging because they focus more on advertising. Focus more on connecting with your target audience.
- Highlights Product Value
A good product animation video highlights the value of your product. While other videos highlight the comparison between their product and their competitors’, it’s what you must avoid. Showcase the best qualities of your brand by presenting the problem and how your product can be the solution. Feature customer testimonials as proof.
- Quality Audio and Background Music
This is another important characteristic of a high-quality product animation video. Some videos focus more on the animation but they fail to give good audio and background music quality. If you want your target audience to easily comprehend the message that you’re trying to convey, start with a clear audio. Your voice-over must be highly articulate. The voice alone must already have emotion.
- Short Video Length
Keep your message concise but precise. Lengthy product videos will bore the viewers. Keep your story simply because complex messages are hard to understand. Always give a ‘direct to the point’ view. Your audience clicked on the video because they’re interested in what you have to say about your product.
- Right Emotion
One of the best characteristics of using a product animation video is its ability to show life despite only using animation technology. A good product demo video showcases right and lively emotions. It aims to genuinely connect and engage with the target audience. Use this amazing tool to tell your story better than any other formats.
- Visual Presentation of Abstract Ideas
It’s impossible to visually present abstract ideas when using real people, scene, plot and props in a product advertisement. That’s one of the best strengths of a product animation video. You can easily capture hard-to-represent ideas on a screen without constraints.
A high-quality product demo video does not need to be expensive. In fact, animated product videos are known for its cost-efficiency. You don’t have to allocate a big budget for an animated video. Sometimes, you can even get it for free. Yes! Today, there is free video editing software available on the internet.
The Best Explainer Video For Your Product or Service
As the old saying goes, “a picture is worth 1,000 words.” Therefore, if a picture is worth 1,000 words, then an online video is worth 30 pictures a second. A reality that makes people glued to their screens, watching, taking, and sharing videos. Animated explainer videos are becoming an enticing medium of communication. And that is unstoppable. It is combined power of visual and audio effects. So what can still defeat that? Most probably, nothing. There are a variety of production companies producing animated explainer videos.
You are free to choose. What you need is the proper guidance. Be sure to know what you are doing. One simple mistake can affect your brand and business totally. Because of that, there is nothing wrong if you try to get some help. An online research is one way of learning. But, of course, you have to have patience because this will not take overnight, month or even years. It’s really a long process and there are still a lot more factors than videos to consider. But videos can be a great tool if you utilize it properly.
Ultimately, the tangible and measurable way to see if video marketing really works is to look at the stats. Have a growth chart then can compare your stats before and after you have put a video on your website. You will see a dramatical change in the numbers. But like I said, it really won’t take overnight to accomplish this goal.
Help is available. We are here.
One major reason why savvy marketers like you use videos is the viral effect that can be achieved in a short span of time. In this present time, more and more marketing enthusiasts invest in video marketing. And today, the Internet has opened up various vistas for an advertisement that’s why the web is flooded with self-claiming video experts. People like you might tend to get confused. Who is the best service provider? You’re lucky. There’s no need to go far. We Are Here!