Business-owners nowadays, no matter how small or huge their scopes are, take advantage of the power of social media. As it happens, it has now become a very useful and beneficial platform to market products and services.
With the use of advertisement materials, especially photos and images, one’s business can immediately attract leads, audiences, and even direct clients. It is no wonder why almost all business models today are utilizing social media with the use of photo ads.
Social Media Marketing Using Photos
With the increasing number of competitors and social media users, the competition is indeed aggressive. In fact, studies show that over 1.8 billion photos are being shared each day on various social media platforms.
Accordingly, if you want to make your social media campaign become very effective and reliable, you need to step up your game. Not only that you need to post stunning and eye-catching photos but, you also need to ensure the underlying purposes of your postings. And if you are new in the field, this post might help you.
Tips and Hacks On Photos
When posting or sharing photos for your social media campaign, there are a lot of tips and hacks that you may apply. But, among all the best one’s today, here are some of the most effective and reliable points:
1. Symmetries and Patterns
Symmetries and patterns are “visual elements” that can naturally attract people. For some reason, they can immediately draw attention. And if you are using such elements in your photos, you can effectively get the eyes of your followers and audiences.
So, if you see a relatable scenery that offers good symmetries or patterns, do not hesitate to take a good shot and capture the image.
Lights can make or break a photo. If the subject has good lighting and captured efficiently with the right angle, the output will definitely stand out.
However, if this aspect is not taken into consideration, the photo will turn out to be dark, blurred, and even unrecognizable no matter how good the camera or the scenery is.
3. Avoid Zoom
As per Dhaval Patel Photography, zooming photos and posting them after is big “no-no.” Whether it may be for your social media marketing or personal posting purposes, zooming will just degrade the quality and even damage the entirety of the photo.
If in case there is a need to omit something in the image taken, use crop instead.
4. Unique Perspective and Aesthetics
Perspectives and aesthetics are now huge and important variables to consider when intending to post a powerful and stunning photo for marketing. As much as possible, you must ensure that the photos will have these elements in a very unique manner.
If applicable, try not to capture the usual and common subjects. Give your audiences and followers whole new vibes and feelings with your photos.
Another photo hack that you must apply with your social media marketing is effective editing. There are tons of photo editing apps and software today. You must take advantage of them as they can provide improvements and enhancements to your images.
If the subject itself does not provide a unique perspective or aesthetic, editing the photos using a reliable and trusted editing apps can do the job for you.
Effective Marketing and Advertising
It is worth noting that having stunning and striking photos will not be enough for the entirety of your social media campaign. You must ensure that these eye-catching photos will be also complemented with the right marketing and advertising strategies.
Here are some points that may want to apply:
Appropriate and Striking Content
When posting photos, you must also consider the content itself. As it happens, it is one of the key ingredients to an effective social media campaign.
Upon posting your chosen images, make sure that you pair it with the right descriptions and notes. It must be concise, direct, appropriate, and memorable.
In social media, hashtags are very powerful tools that you must take advantage of. This is because hashtags are the ones that will make your post more striking and trendier.
Keep in mind that hashtags are also the ones that will make you trend on some platforms. And in making them, choose keywords or short phrases that will sum up your post.
Run Contests and Sweepstakes
When posting good photos, you may also try accompanying these posts with effective contests or sweepstakes. This will allow your followers and audiences to engage more with your post. In the end, you may gain more leads and followers, and even direct clients.
Some examples include liking or sharing the photo. The ones who had the photo liked or shared more than the others, a concession or a prize will be given.
These are just only some of the good examples for running contests and sweepstakes. There are a lot more if you will be creative enough.
Announcing giveaways with the use of your photos is also an effective strategy to make your post stand out more. Of course, who would not want to have a giveaway or a free item from your product line or service, right?
When doing this type of marketing, make sure that you will also benefit from the process. In a way, it is just like running a contest with the use of your post.
Last, but definitely, not least is the actual engagement with your audiences and followers. If you want to attract and draw more attention, you have to ensure and make it known that you and your posts are not just an enterprise where consumers can reach only when there is a need.
It is very important that you create and establish ties with your audiences to build trust. This is a must if you want to increase your presence, especially on social media.
All in all, these tips and hacks for your social media campaigns using photos and strategies will be very helpful and beneficial for your business or initiative. While there are a lot more that you may apply, these are found to be the most effective ones today.
So, start doing them now and see the difference!
Author Bio: Dhaval has two passions: Travel and photography. Lucky for him they go hand in hand. At dhavalilama.com you can experience how nature and photography got him inclined to inspire and encourage others and follow the identical path. Through his meticulous experience, he will coach you on various hacks to photograph Nature. You can follow him on Instagram, Twitter or Facebook. Brace yourself for the world of photography!