In this modern world of faster times and quicker searches, time is money. Your website works as a connecting link between you and your customer. Gone are the days when the term ‘window shopping’ was the hot talk of the town.
Today, your customer wants to browse your site and learn more about you and your story. Give them your attention, and they will reimburse you for some loyalty. The second a user hits your website; they get their first interaction with you. All you should be aiming for is to convert them from mere first-time users to lifetime users.
Times when shopping, education, banking, trading, etc., has gone online, the inability to provide your service online could bring you a big reason to worry. Further, by sticking to the traditional ways, you tend to restrict the number of customers you could have had in abundance with an online presence.
Today, in this post, we will discuss eight such things customers expect while visiting your website. Or, in simpler words, the must-have features on your online site.
Table of Contents:
- Ease of Use
- Prompting Calls to Action
- Engaging Content
- Contact Credentials
- Feedback Mechanisms
Whatever your niche is, people see no lack of options. Hence it is of high pertinence that you show them the requisite uniqueness in your product or services.
From a psychological perspective, a customer is more drawn towards things that make themselves stand aside from the crowd and are more likely to associate with it. Therefore, find your unique selling point and proof why a customer should choose you over a competitor.
Ease of Use
Remember that your customer needs are unending. And to stabilize yourself in the budding rat race, you must create your website user-friendly. When a prospect gets the first interface with your website, he expects things to be convenient and straightforward, without needing too much assistance.
Keep your content/product description simple so that they can easily understand what you wish to convey.
Prompting Calls to Action
All your efforts can go in vain when your customer doesn’t interact or purchase with you. That is where the calls to action tools come to the rescue. These stimulate a user to take up action of interacting with you.
Simply put, some of the options you see on the dashboard, such as ‘sign up’ or ‘join now’ or ‘click here to pay,’ are CTA examples. Ensure that these are accessible on your website, and a user can easily get redirected from here.
Know more about your niche and categorize your target audience. Know and study their expectations and strive to give them what they demand. And this will only be possible when you know what a client wants when they browse your website.
Informative and exciting information will cut down on the churn rate and help you satisfy a hungry customer’s desires. The key here is content. A customer surfs your website with the hope of getting some relevant results. Now it’s up to you to provide them with the information they are looking for.
One of the best ways of boosting up trust and credibility is by providing contact information. This shows your customers that you are not spam-like and are legitimate to do business with.
A phone number, address, email ID takes you a long way in ensuring credibility. Also, you can add up map directions to your exact location. Having around the clock customer rep availability gives you a notch up too. There is every chance that a client might churn away if they see a lack of authenticity in your contact credentials.
It is a given that security is a must. If you have a website that asks for any private information from the customer, you must ensure the customer’s safety is not compromised. That will happen only when the customer does not see any red flags on your site.
You will not win the user’s trust when they visit a website that is not properly secured with a legitimate security system. So, to maintain a secure connection with the customer, you must get yourself an SSL Certificate.
Secure Socket Layer is also referred to as a digital certificate. SSL Certificate can be installed on a web server and mainly serves two purposes: –
It will authenticate the identity of the website by making a website look accredited and authentic.
Be it in whichever business you dwell in; the first and foremost ingredient is building trust. No one wants to associate or interact with a company that has any questionable inputs.
So, make sure that whatever you are doing, your customer receives a sense of trust with your service. Hence, make it a point to represent everything on your website in a manner that seems trustworthy.
The best way to get feedback about your products and services is by opting for a feedback mechanism. You can ask your customers about their satisfaction quotient using a survey or by email links.
The biggest mistake that some of the companies make is not enacting this feedback. It would help if you always accepted this feedback most positively. This is how you can improvise your services. Further, with the input, you will know your flaws and perks as well, what your customers like and dislike about you.
That’s a Wrap
The era of COVID-19 has asked us to acclimate ourselves to the online shopping format. Not only that, but people also stay busy and can shed only a small portion of their schedule on to your website. Hence, anything you can do to delight the customer experience and make it easier for the customers to engage and partake in shopping counts.
See it from the perspective of a customer – what do they want? And what would satisfy their needs? Remember, the customer is the king, and all that you do works in their favor. Now, you want them to revert to you and do business for a long time, right?
For that, you need to know the dos and don’ts. Learn how to put your customer in the driver seat and make them feel more valued and essential. Else, they can always pick a competitor of yours and churn away. That is why practice those as mentioned earlier religiously and cut down on the attrition rates automatically.