Seeing that printed cataloging is often limited to a certain type of information, a digital catalog might just be the best solution for your business.
Relying only on printed catalogs is now a thing of the past.
In fact, over 60% of shoppers say that they’d prefer to see at least three (3) photos of their favorite shopping items before buying them.
Over 27.6% of the entire world’s population currently shop online.
Now, this might not seem like a substantial amount to help you decide whether or not digital cataloging is the best solution for your business, but still, seeing that the Covid-19 pandemic got a lot of us more accustomed to shopping online, then I guess it’s safe to say that digital cataloging is something of the future.
Digital Catalog Publishing vs. Printed Cataloging
Digital catalog publishing provides an easy way for users to interact with your products while still having to do so from the comfort of their homes.
This will also help you save a lot of cash as you can consistently create and add new product categories, lists, and order guides at no additional cost. But with printed catalog publishing, you basically will have to spend more money to pay for a new design for the catalog and accrue more cost on print.
Thus, the two major advantages digital catalog publishing has over printed catalogs include the following:
1. Exclusive search technology
2. Cost efficiency
Using digital catalog publishing for your business makes it really easy for both new and existing customers to search, filter, and sort through your various products quickly and efficiently.
This, in turn, helps you to increase product upsells and downsells.
The entire user interface of a digital catalog makes it really easy for customers to access your most commonly sold products.
This, in turn, helps to build trust between customers and your business, seeing that other users are willing to spend their money on buying your product.
In fact, digital catalog publishing can help improve sales for your company.
With a properly arranged product catalog, all grouped into their various categories, customers won’t have difficulty finding what they need and when they need it.
Thus, once they find a product they like, all they have to do is click on it and be sent to the checkout page to make payments.
But on the other hand, with a printed catalog, customers first have to go through a whole lot of pages of page, looking for the product they like most, and once they finally find it, they still have to make a call to your company to find a way to pay for the order.
The entire process can even frustrate a customer not to buy your product at the end of the day.
XML to PDF Conversion
Digital catalog publishing now makes it very easy for anyone to convert their product line to a printed catalog.
This can be done using the exclusive XML to PDF conversion feature that we have here at Dcatalog.
Now you can quickly convert your business Excel files, XML, or product feed to PDF catalogs and prepare them for print.