Your website is the face of your business.
It represents your business in the web marketplace. And, it has a tremendous potential to get you more customers and generate sales. You know that. Right?
If you are working on creating innovative content, that’s wonderful!
But only content won’t help you.
You need an impressive and convincing design for your website to attract users and keep them hooked on your site. And eventually, reduce the bounce rate and generate conversions.
A proper SEO-friendly web design coupled with quality content can help you get your website rank higher in the search engines.
So, it’s time you evaluate your website design and check if it has any scope of betterment. In this write-up, we have discussed the factors that will help you enrich your website and yield great results.
It’s not about blog posts.
It’s about home pages and landing pages.
You really don’t need to stuff these pages with texts. There should be minimal texts on the home page and landing pages. And, the texts must be compelling enough to prompt your visitors to take further action.
You have lots of things to share with your visitors. You can put those in the ‘About Us’ page or adopt the storytelling way to inform your visitors.
Even, with just a few words, you can convey your message to the users.
But, don’t bore them with tons of texts.
The web audience simply doesn’t have time!
Call-to-action buttons – These are too vital for business websites.
So, you just can’t afford to bury the CTAs!
The CTAs must grab instant attention of the users. They must be placed strategically on the website. Your task is to make the CTAs clear and visible.
You can consider the following points to make the CTAs engaging.
- Create urgency through CTA. It is called ‘scarcity marketing’. For example: ‘Limited Time Offer’
- Create a sense of exclusiveness. For example: ‘Get Insider Tips’
- Choose the proper size, font, colour and placements for CTAs
- Use words that can prompt conversions like, ‘Check Out’, ‘Discover’, ‘Get Your Free Ebook’
- Use the first-person in your CTA
The website’s CTAs are the driving factor for conversion. Use them wisely.
Use Negative Space
In web design, negative space or white space is the empty space between the different elements on a web page. The elements include icons, images, media, text, etc. If you can properly manage the negative space, your web page will be more scannable.
Pages with too much visual content and too little space are disturbing to the eyes. So negative space can be used to break up the page. Like, never use a large chunk of texts. Use small paragraphs keeping negative space between each one of them. Also, use big margins and paddings.
Simplify Website Navigation
Your website must be smooth sailing. Keep the website navigation simple so that the users can find the necessary information quite easily.
Remember, the website visitors don’t like scrolling. So keep all the necessary information ‘above the fold’. It is better to put the navigation bar on the top of the website. You can also put that vertically through the left or right side of the site. If users can effortlessly navigate through your website, there is a high chance of conversions.
For many, colour is an underrated element of website design. But, the colour used in a website actually plays a vital role. Colour creates the overall mood of the website. Moreover, choose the colour scheme that aligns with the brand. Refer to your logo. The design of your website must match the logo and brand image.
Blue is one of the most used colours by the market biggies. Example: Facebook, Skype, Dell, HP, PayPal, Ford, and several others. The reason may be, blue represents trust and confidence.
However, blue is never associated with anything related to food. It is being said that the blue colour naturally suppresses one’s appetite.
It is very important to make the audience feel that it can trust you.
Else, why would they?
Incorporate testimonials or reviews from your happy customers. Place those in a prominent location on your website page. Make sure the testimonials are understandable. Don’t choose a fancy font that’s difficult to read or overshadow any CTA.
These act as the trust symbol for potential customers. And, according to reports, online customer reviews tend to influence the buying decision of a user to a great extent.
Use Human Faces
Human faces are familiar to us. This familiarity builds a feeling of comfort and assurance. The web designers can leverage this factor to catch the visitors’ attention.
You can incorporate human faces in several pages of your site. Be it any article, testimonial or case study, using human faces establishes emotions that actually keep the audience focussed on the content.
Additionally, you can raise the aesthetic quotient of your site by using human faces.
Images are important. And, providing high-quality images in your site is not a big deal, especially when images are capable of improving your conversion rates. Quality images can be the deciding factor for a purchase.
You can get a lot of high-quality free stock images for your web. But it is advisable to either take a real image or create custom images for your website.
We are talking about your business website.
You know how much importance it holds for your brand.
So, you just can’t design your website and forget it.
There is always a scope of enhancing your design, making it more interactive and captivating.
That’s the reason why you should continuously run A/B tests.
You can test the location and colour of your CTA buttons, images used in the landing pages, and evaluate the headings. You can test many other components of your website. It is recommended that you change only one element at a time, and after a few weeks, analyze the performance of the website.
A proper website design must be done following the best SEO techniques. SEO web design is the most important aspect of a business website. SEO helps your site to gain visibility in the marketplace. There are several companies in your niche giving you a tough competition. It is crucial to stand out from the crowd. So, you need the best SEO services in Melbourne. Even in Sydney, you will find SEO service providers. You can hire a leading SEO company in Sydney to get your job done.