When setting up a Shopify store, you have several options: utilize one of the ready-to-use, professional yet affordable templates; commission a bespoke layout from Shopify’s expert designers and developers; or take complete control by designing your own unique website using the tools offered. You can also work with a web design agency to build the right Shopify website design for your eCommerce store.
No matter which solution you choose, it’s important to know the best ways to design a Shopify website, which are based not only on good looks but also on user experience.
Choose the Appropriate Theme for Your Ecommerce Store
If you want to learn how to construct a Shopify store, start by selecting the appropriate theme for your business. The theme is the foundation of your website, determining how it appears to visitors. Given that web design accounts for 94% of first impressions, you’ll want to make sure you pick the proper theme to make a strong first impression. You can choose from a variety of Shopify templates for your website.
When it comes to designing your Shopify store, you should ask yourself questions like:
- How much money do I have to spend on my design?
- How would I like my products to appear on my website?
- What kind of experience do I want to provide my audience with?
- What features does my store require?
- How do I want my site’s visitors to shop?
Determine the User Experience (UX) of Your Website
Your Shopify website design is an important part of your store’s design because it impacts the user experience of your website. Because your theme impacts important aspects of your ecommerce store like navigation, layout, color schemes, aesthetics, and more, it’s important to choose wisely. You or your web design agency will need to know about Shopify image size standards, conversion rate optimization, user experience, and more.
The experience your customers enjoy as they explore your business, consume your information, and seek products is determined by the theme you choose. If they have a positive experience, they are inclined to return. On the other hand, a bad experience leads to a high bounce rate.
Choose the Right Apps to Use to Develop Your Website
The utilization of applications to develop your Shopify store is next on our list of Shopify store design suggestions. Shopify, like WordPress plugins, uses apps to help you add features to your site that improve the user experience. You may create your site with a variety of apps.
The following are some of the app categories:
- Searching for items
- Customer service and inventory management
- Selling Locations
- Orders and deliveries
- Designing a store, marketing it, selling it, and converting it
- Productivity Reporting
- Finances, trust and security
Examine Your Shopify Store Content
Examine what you intend to present to your customers and, as a result, what you need to include on your website design. Consider how much text, photographs, and video you want to show. Then consider the theme while keeping all of these considerations in mind.
Is there enough empty space in the theme for you to display all of the text? If you plan on utilizing some beautiful typefaces, will it be easy to read? Perhaps the theme leans too heavily on a “picture-first” approach and doesn’t provide enough opportunities to experiment with text overlays. It’s possible that it doesn’t support blogging, despite the fact that blogging is an integral aspect of your marketing plan. Make a list of your content elements and try to match them to the features of the theme.
Add Images to Your Ecommerce Store
Because customers can’t view the thing in person, they need to get as close as possible through your graphics to seeing it “in person.” To assist in presenting your products online, you can utilize both photographs and videos. When you post these graphics to your website, make sure they’re high-quality and show off all sides of your goods.
Increase The Speed with which The Site Loads
Even if you don’t have a Shopify site, slow loading speeds might put your entire organization at risk. Every additional second it takes for your page to load affects conversions by 7% and page visits by 11%. Faster sites are ranked higher on Google even outside of the consumer experience, so optimizing your loading speeds benefits both your UX and your SEO.
While there are a variety of elements that might affect your loading time, there are a few ways that should help you lower loading times in general: Images should be compressed, widgets that aren’t necessary should be taken out, third-party themes should be avoided, and carousels should be avoided.
Demonstrate to Your Clients that Your Ecommerce is Safe
According to various research, the high abandonment rate of ecommerce shopping carts is due to a lack of confidence. Is your online store safe? Don’t let your consumers have any doubts!
You must display certificates, trust seals, and other endorsements in obvious places to instill trust in your visitors. Show customers an SSL icon, for example, when making a payment. They’ll know that payments in your ecommerce are safe in this manner.
Lack of transparency, on the other hand, might be a deterrent to online conversions. Taxes, shipping expenses, and other costs should not be hidden. Although integrating them into the product price is sometimes the best option, there are other options.